Why
OPA
With OPA
You only have to focus on the important tasks like - setting campaign guidelines, selecting influencers and analyzing performance. Rest is taken care by OPA.
Discover
Best Influencers
- No Garbage opa manually vets & rates each influencer
- Comprehensive Data use 30+ metrics like age, kids, profession, city, engagement, etc.
- Insider Information use data from 3lakh+ collabs done by opa to find winners
Detailed
Live Report
- Social Metrics measure reach, engagement, etc. in real time
- Guidelines Obeyed check which guidelines are being followed and working
- Sales ROI measure link clicks & sales (for shopify & woocommerce)
Pricing
its an investment for present and future!
Influencer per campaign
- 50-100
- 100-500
- 500-1000
- 1000-5000
- Rs. 400
- Rs. 350
- Rs. 300
- Rs. 250
Youtube
Fee per influencer- Rs. 1100
- Rs. 900
- Rs. 800
- Rs. 700
Product Trials
Fee per influencer- Rs. 400
- Rs. 350
- Rs. 300
- Rs. 250
* Above pricing includes shipping of products upto 1kg
* Above prices are exclusive of GST
Frequently
Asked Questions
Our proprietary tech-stack sets us apart. We have productized, automated and
standardized influencer marketing.
For example, if an influencer misses mentioning link-in-bio or any hashtags,
automatically & instantly influencer gets notified on opa-app, emails, whatsapp
and even IVR calls. If an influencer accepts a campaign, products are
automatically dispatched from our high-tech warehouse within hours. Brands get
live-updates on everything on their dashboard.
Tech helps us create a fast and flawless experience for both brands and
influencers.
Yes, because of Gamification!
we have done over 3L+ collabs with our registered influencers, those who perform
poorly get excluded from network; and those who perform well are rewarded,
motivating them to deliver better results.
We have influencers who are active on Instagram & YouTube. Follower count
ranging from 1k to 10M across content categories.
However, we specialize in nano and micro-infuencers with follower count ranging
1k-50k in content categories such as beauty, fashion, lifestyle, fitness, food
and travel.
Different influencers serve different purpose. While macro and mega influencers
help in brand positioning, nano and micro-influencers are great to create
credible word-of-mouth.
Reason why many brands allocate majority of their budget towards nano and micro
nowadays is the ROI. These influencers are ready to work in barter deal and have
high engagement rate. Lowering CPM (cost per mille, i.e. cost per thousand
views) and CPE (cost per engagement) substantially.
So a quick and rough way to think is 1/10th of their follower count on
instagram, and 1/5th of their subscribers on YouTube. So say, an influencer
with 10k followers will charge Rs.1k for 1 Instagram Reel.
However, nano/micro influencers agree for barter deals too. That is instead
of paying 1k, you can provide them with 1k worth products. This is lucrative
for high-margin brands.
If you are activating macro or mega influencers, you will most likely only
activate 10s or 100s. You don't need us or our tech for that. Best to handle
this in-house and build relationships, considering its PR and not UGC.
Contrarily, our aim is to help drive word-of-mouth. Since nano and
micro-influencers have a close-knit small following, you get grass-roots
word-of-mouth with credibility.
Chances are low considering we have 88% customer retention. OPA only handles
the execution to make things hassle-free. Most impactful aspects - Campaign
Strategy and Influencer Selection remain at brand's discretion. If you are
new to influencer marketing, you may not know what to expect. We empathize
with this situation. Hence our business development team ensures we do
correct expectation setting after understanding your needs.
