Purplle

 #PurplleDiwaliLook

Makeup has been around for over a hundred thousand years, and beauty is only evolving. What started with red pigment clay is now a fascinating world of foundation, rouge, lipstick, blush, mascara, eye shadow, eyeliner, and eye carambal. Purplle, a powerful concoction of technology and beauty. A portal that delivers the best of both the worlds.

0Influencers
0Content
Pieces
0M+Estimated
Impressions
0M+Engagement

Campaign Setup

Influencers were suppose to create a transition reel using the makeup products previously ordered from Purplle. They were required to create a festive look using a trending soundtrack to make the content appealing and engaging.

Influencer
Selection

Beauty, Fashion and Lifestyle influencers were selected to make it a successful campaign as our aim was to reach out to this niche and create a Great & Trendy content. The influencers showed creativity by creating different looks using different beauty products and beauty hacks.

Followers

Interests

City

Age

Results

5.7KContent Pieces
2.8KReels & Videos
16Posts
2.9KStories
23.5MImpressions
15MReels & Videos
1MPosts
7.5MStories
6.6MEngagement
536KLikes
42KComments
6M3sec+ views
Conclusion

Conclusion

The aim of promoting Purplle and the variety of products served to the audience through its platform, was achieved by this campaign. Timing it just before the Diwali Festival ensured that viewers are enticed & made aware about Purplle as a go to Platform for all things Beauty & Skincare, ensuring that the Diwali Shopping was done with none other than Purplle, Sale & festive offers were also pushed as a CTA. Overall Campaign generated a huge buzz on Instagram & amazing content with its unique & amazing transition concept..