Sugar Cosmetics is a brand that believes in empowerment. That's why, they carefully curate products from around the globe which meet every want and need there could possibly be when it comes to your makeup and skincare regime.
The primary goal of generating awareness about choosing the correct foundation shade basis their actual skin tone was delivered effectively. Influencers were able to communicate & share their problem of struggling to find the correct skin tone & compromising with either a lighter or darker shade, this communication resonated & viewers could relate to the same problem, which translated into staggering 800k impressions and 35k Engagements. Influencers successfully positioned Sugar's Foundation Stick as a solution for perfect shade & established it as quintessential Foundation for Indian Skin Tone.