Founded in 2004, Colorbar is one of India’s leading premium beauty brands. With an enviable product range comprising more than 600 products across makeup, skincare, bath & body and accessories. Colorbar celebrates diversity in all its forms. Anybody who loves makeup can be a Colorbar user!
The campaign was a HUGE success as evident by the impressions, reach and engagement rate achieved were amazing (with an overall Engagement Rate of 40%). The incentive, song & the concept were great which ensured that Influencers were enthusiastic & were using creative ways of promoting the liquid matte lipstick. Even the song became viral on Instagram & inspired more amazing UGC on the song. Overall this Campaign has to be a perfect example of what Amazing concept & idea combined with great product & amazing set of Content Creators can achieve on a platform like Instagram.