Veet
#AlwaysReadyWithVeetMenVeet is an international brand leading the craft of depilation for women and men. When it comes to hair removal products for men, the Veet hair removal creams for men tick all the right boxes. They make it possible for you to get smooth-hair-free skin at your comfort! Veet has now developed products for different types of skin such as normal, dry and sensitive.
Campaign Setup
The Influencers were given a payout of Rs.500 on completing a static post using the filter that Veet lauched. The filter was designed to communicate the USP of the product i.e 'Long Lasting Clean Look' & explain the process to use hair removal cream. Influencers were supposed to showcase their clean & hair free body using the filter.
Influencer
Selection
Considering we wanted to showcase clean-look, it was imperative to find influencers who are comfortable showing shaven/clean skin. We also mainly selected fashion and lifestyle influencers for sake of relevance..
Followers
Interests
City
Age
Results
Conclusion
The campaign was successfull to amplify Veet's USP of 'Long Lasting Clean Look' & creating brand awarness. The campaign got fabulous reach & impressions, with a like count of 500k & 19mn Impressions. It was also able to deliver around 30k link clicks.