10 Skincare Brands that are Making the Most out of Influencer Marketing
Influencer marketing is a great way to reach a large audience, especially when it comes to skincare. Thousands of people are looking for skincare tips online, and many of them are willing to try out new products if those products are recommended by someone they trust.
But when you're looking for the perfect product, it's hard to know which product to buy and whether it is worth investing in. You want something that works and is going to be worth your money. But when you're not sure how to find that perfect product, it can be hard to know where to start.
Luckily, there are some brands out there that have the most loyal customers and also share their case studies to get the trust of people. These 10 skincare brands are making the most out of influencer marketing by tapping into the power of social media influencers and letting them do what they do best: share their honest opinions with the world.
10 Skincare Companies Maximizing the Benefits of Influencer Marketing
1. WOW Skin Science
WOW is a well-known and trusted brand based in Bangalore that provides premium quality skincare products. Harmful sulphates, silicones, and parabens are never used in Wow Skin Science products. Also, their products are safe to use, derived from nature, and dermatologically examined for your skin safety.
Supplements, herbal blends, creams, serums, lotions, shampoos, bath & body items, men's grooming items, essential oils, massagers, and more are different WOW products.
Wow Skin Science has partnered with several influencers who share their skincare routines and tips with their followers. The company also provides free products to these bloggers in exchange for a review or promotion on social media platforms such as Instagram, and Youtube.
Skincare company Plum, also known as Plumgoodness, has successfully carved out a niche for itself in the market with the help of influencer marketing.
The brand's fame has grown solely because of its social media presence. Plum publishes interesting skincare hacks in addition to influencer marketing that attracts a lot of attention. Additionally, each post from Plum generates user interaction which benefits its business.
Plumgoodness skincare products are made with the goodness of nature. They are made from natural ingredients, and they are 100% vegan.
3. The Face Shop
The Face Shop is a Korean skincare and cosmetics brand. It was established in 2003 and has its headquarters in Seoul, draws inspiration from nature, and holds that everyone is naturally beautiful. After sifting through hard husks and thorns in search of better character, they have taken great care to deliver the best for your skin.
For this reason, they source over 600 natural ingredients from 25 different countries around the world and combine them with Korean technology to make the best quality skincare products.
The Face Shop has worked with many influencers over the years, including K-Pop stars and famous beauty bloggers. These influencers are often paid to post photos of themselves using The Face Shop products on Instagram or Facebook.
4. Forest Essentials
Forest Essentials is a brand that has been around for over 50 years. The company has built its business on the principle of using natural ingredients in its products.
When it comes to influencer marketing, the company has been doing this for over two decades. They have a good number of influencers on Instagram who all follow their natural beauty and holistic living.
The company’s products are focused on skincare, and they have a wide range of products that you can choose from. If you’re looking for something specific, their website has an easy-to-use search feature so you can find exactly what you need.
Clinique is one of the top skincare brands to consider when it comes to influencer marketing. Dr. Norman Orentreich, a dermatologist, and his wife Paula Begoun established the company in 1968. They sought to set themselves apart from other skin care companies by providing top-notch, dermatologist-tested products.
For all skin types, including oily, dry, and sensitive skin types, Clinique offers over 200 products.
They work with the best influencers who are not only popular on Instagram but also have a genuine connection with their audience. They've found that this approach is what drives results for their campaigns.
6. KAMA Ayurveda
Kama Ayurveda is the best skincare brand established in 2002 in partnership with Arya Vaidya Pharmacy in Coimbatore, Tamil Nadu.
With more than 300k Instagram followers, Kama Ayurveda has undoubtedly achieved success with its influencer marketing initiatives. The company sells ayurvedic skin and hair care products and frequently uses celebrities to promote their goods as well.
On its Instagram page, the company actively advertises its goods, and unlike other companies, it solely makes posts about how essential its goods are for treating skin and hair issues.
Around 89.8% of traffic is collected from India by Kama Ayurveda, having 555.1K social media followers. Also, the brand has a strong presence in 4 different online stores Nykaa, Amazon, Purplle, and Foxy.
7. Lotus Organics
Lotus Organics is a company that is dedicated to sustainability. In addition to being manufactured with organic ingredients, their products are also devoid of paraben, sulphates, and preservatives.
They ensure that goods in the Lotus Organics line are devoid of artificial smells and colors because they are aware of how these chemicals can cause allergies and other conditions. Their packaging, which is made entirely of recyclable materials including paper tubes, glass bottles and jars, recyclable plastics, and recyclable plastic bottles, demonstrates their dedication to the environment.
The goods are completely vegetarian and never put through animal testing since they think that true beauty comes from a love for everybody.
When it comes to influencer marketing, lotus organics has chosen to work with people who have a similar set of values as their own. That's why you'll see lotus organics working with different influencers who have built up an audience through their passion for eating healthy food while still enjoying life—and they're doing it with style!
8. The Moms Co.
Moms Co. is a company that sells all things moms want, but can't find in stores. They offer products for everything from hair care to skincare to baby care.
The company focuses on making mothers feel beautiful and confident in their skin, no matter what shape or size they are. Moms Co. works with bloggers who write about parenting, parenthood, and all of the challenges that come with being a parent.
These bloggers are usually very open about the difficulties of juggling work, childcare, family life—and everything else in between.
9. Nivea India
In India, Nivea has been a well-known brand since 1911. The company has a large fan base and has been successful in winning over online users. On Instagram, Nivea India has 120k followers and is active on other social media platforms as well.
The company works with well-known influencers and enjoys a high level of social media engagement. In addition to posting about its products, Nivea India also publishes articles that provide consumers with useful information.
Products from Nivea, one of the top skincare brands, may wash, nourish, and protect your skin. They offer a wide variety of products, including cold creams, daily creams, and moisturizers. They offer items that are appropriate for all varieties and types of skin for both men and women.
Mamaearth, a recently established company, made quick progress on social media. Ghazal and Varun Alagh established Mamaearth in 2016. The company takes pleasure in providing products that are non-toxic and made of animal-free products.
The brand provides the best herbal products for babies and their moms. Their skincare products are FDA-approved and Dermatologically tested to avoid any allergic problems, thus made from safe ingredients.
They work along with influencers to broaden their audience and obtain first-hand accounts to influence their followers. The Instagram page for Mamaearth has 1.1M followers and typically gets 1,610 likes and 53 comments on each post.
How OPA is Connected with the Top Skincare Brands in India?
OPA serves as a monitored marketplace for brands and influencers. It is used by well-known brands like Nykaa, Sugar, HUL, Vero Moda, WOW, Plum, and Decathlon. With the aid of our technology, we can execute very huge campaigns (just picture 10k influencers posting simultaneously on Instagram) with ease.
The beauty challenge campaign setup by OPA was successful in growing the song's audience & making it go viral. Additionally, the brand's positioning and image were successfully updated. GenZ (young professionals and college students) were introduced to the brand as a hip and affordable choice for their cosmetic needs.
We hope you’ve enjoyed this roundup of some of the most innovative skincare brands. The beauty industry is constantly changing and adapting, which means there are always new ways for businesses to build their brand.
Many brands are achieving this goal in a variety of ways, including through the use of influencer marketing. From enlisting the help of celebrities to producing their content, many businesses have had remarkable success using social media.
We hope that as brands continue to evolve and grow, so will their ability to reach consumers through influencer outreach!
FAQs Related to Influencer Marketing for Skincare Brands
Q1. Which social media site is the most effective for selling beauty products?
Ans: 90% of all posts relating to beauty will be published on Instagram in 2022, making it the most valuable social media platform for beauty firms.
Q2. Who purchases the most skin care products by age group?
Ans: The age group between 18 and 24 years old, which is in the 82nd percentile, purchases the most skin care products. The age group between 15 and 17 follows them.
Q3. How can you become a Skincare Instagram Influencer?
Ans: You can succeed as a beauty influencer by taking the following six essential steps:
Find your expertise.
Pick one or more social media platforms.
Engage in a joint venture with a beauty influencer.
Discover more about your audience.
Establish a media kit.