Nature's Essence is a fast growing skin, hair, color cosmetics and beauty products Company, the Company has cherishing 15 years of success, today Natures Essence with its stupendous growth of 100 Cr turnover is reaching new horizons. They brings over 2 decades of "deep skincare expertise". The brand was founded in 1998 as a pioneer for skincare products to be used "in-salon" by professionals and holds a pivotal position in the "Facial Kits & Bleaches" category with NE Products being extensively used in salons across the country.
Campaign successfully achieved 3 things: re-iterating "Facial at Home", getting variety of content in differet content formats, completing the campaign in promised 40 days end-to-end. Results were outstanding considering that Posts and Stories drove the impression count and recall value. Videos were great at engaging audiences (3.2M views of over 3 seconds) and leaving a lasting impression.