#BeBewakoof

Bewakoof is a lifestyle fashion brand that makes creative, distinctive fashion for the trendy, contemporary Indian. Bewakoof was created on the principle of creating impact through innovation, honesty, and thoughtfulness.

Influencers
K+Content
Pieces
M+Estimated
Impressions
M+Engagement



Campaign Setup

Influencers were to order atleast 3 clothing items after receiving a wallet recharge on their bewakoof account worth Rs.2000. They were given a deliverable to create a reel with those clothes where in they either create a styling tutorial, a fun trendy transition or a DIY Video & also a carousel post wherein they showcased all the three clothing item in each card.

Influencer
Selection

The aim of the campaign was to get good & fun content that could be used by the brand across their different channels & also the Bshots App. The selection was done considering the same objective & we only concentrated on Fashion influencers who could create good & fun content.

Followers

Interests

City

Age

Results

1.9KContent Pieces
528Reels & Videos
630Posts
721Stories
10.9MImpressions
4.4MReels & Videos
4.3MPosts
2.2MStories
1.4MEngagement
376KLikes
30KComments
1M3sec+ views
Conclusion

Conclusion

The Campaign was successfull in achieiving the desired results as we received really creative & engaging (in some cases educational aswell) content across the 4 content types i.e Styling, Fun & Trendy, Ethnic & DIY. Statiscally aswell the Campaign delivered great numbers, Reels delivering an engagement rate of 44% with 10K Follower Count & generating almost 1.4 MN views & even Carousels generating an Engagement Rate of 8% with Follower Count of 10K, both being standout in the category & segment.