Blue Heaven is a 40-year-old legacy beauty brand that is trusted and affordable. Known for its Kajal and Sindoor, brand has contemporary makeup products, facial kits, massage creams, exfoliating scrubs, hair gels, perfumes, hair removal creams and other personal care products. Setting a trend in the decorative beauty care segment alongside working systematically with the evolution of trendy color patterns, themes and designs.
Campaign was successfull in getting the song viral & reaching a large audience. It also successfully revamped the brand image & positinoning, introducing the brand to the GenZ (young professionals & college students) as a pocket friendly & cool alternative to their cosmetic needs. The campaign got around 3M views (3 sec-views) & an Engagement rate of whooping 36% as content was trendy and fun, thanks to good ideation.